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The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made media appearing in their feeds. This initiative comes as the platform revealed that it now features over 1 bn AI videos.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a global release. This development aligns with a surge in content created by AI, driven by new video-generation tools.

AI Proliferation Online

Studies have shown that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.

“We know from our community that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we aim to provide users the power to see more or less of that, according to their own choices,” said a company executive.

AI on the Platform

TikTok shared that there are currently 1.3 billion videos on its service labeled as artificially created. In total, in excess of 100 mn media items are submitted to the app daily, making AI content a limited percentage of its overall inventory.

How to Adjust Settings

Members will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” option in the application and picking “AI-generated content”. Additional categories that currently be modified under the tool encompass news, clothing, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines require creators to tag convincing artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic artificial content that is not labeled can be deleted under its terms of service.

In addition, the app will now apply an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This step is aimed to deter users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The platform is also introducing a $2m educational fund for specialists and institutions to produce educational content about using AI responsibly. This initiative will assist educational bodies dedicated to teaching computer science.

Content Safety Approach

TikTok has defended its safety measures, amid controversy over plans to cut jobs for hundreds of review team members in the UK. The company is planning to eliminate a significant number of roles in its user protection department in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.

It is vital to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference process content quickly.”